Our story
Two generations of the desert
Born by the dunes of Merzouga, sharing the Sahara as only those who belong to it can.
Hassan, the first steps
Hassan was born near Merzouga, on the edge of the great dunes, and grew up to become one of the very first Touareg guides of the region. For decades he has shared the Sahara not as a product but as a homeland, its people, its silences, its hidden places. Travellers remember him as much for his warmth and generosity as for his knowledge: a man who turns a journey into a lasting memory.
Mohamed, carrying it forward
Mohamed is Hassan's son, and the next chapter of the family story. Raised with the same love of the desert, he brings energy and a new generation's eye while staying rooted in tradition. Together, father and son make sure every traveller is welcomed as a guest, not a customer.
What we believe
Transmission
We share our culture honestly, its music, its history, its way of living with the desert.
Authenticity
No staged shows. Real villages, real people, real moments far from the standard circuits.
Hospitality
In the Touareg tradition, a guest is sacred. You'll feel it from the first cup of tea.
Come share the desert with us
We'd love to welcome you to the Sahara.